DXO Communications reminds you of why staying in the mailbox is important to your business with this information from the DMA. Need help with a direct mail program? Contact DXO Communications at 716-400-6006.
Direct Mail is…
Integrated – Direct mail is an important piece of your contact strategy; it should not be the only piece. Build your mail plan with direct mail as a component, a cog in a larger machine. Use email to pre-announce mailings or to remind customers of an expiring offer. Push traffic to your website for convenient ordering. Use QR codes or augmented reality to drive to your mobile sites. Tie in social media, using your catalog to promote the online presence. One channel should never replace the other, and all channels should work together to form a unified campaign. Lois Brayfield – Owner and CEO, J. Schmid
