DXO Communications reminds you of why staying in the mailbox is important to your business with this information from the DMA. Need help with a direct mail program? Contact DXO Communications at 716-400-6006.
Direct Mail is…
Personalized – Everyone loves to feel recognized. Whether it’s working the recipient’s name into a headline, or calling attention to products they’ve previously purchased, personalization can give your direct mail piece an advantage in the mailbox. There was a time when personalization was so expensive, that it might cripple the ROI. Today, DM personalization technology has increased dramatically, lowering costs and greatly improving in print quality.
