With all of the marketing channels used by advertisers today it is no wonder that many consumers-consumers who may want to use your products and services-are often confused and start to ignore the deluge of messaging aimed at them by electronic media. And it is so easy to delete those messages regardless of the channel in which they flow into our lives.
The low cost of social and electronic marketing has lead to its misuse and abuse. Ads that come to us electronically in high volume lose their veracity.
Consumers are skeptical and won’t take them seriously. Print advertising like Direct Mail is a tactile representation of your business. Why not give your prospects a ‘feel’ for your business with a letter or postcard that tells your story and invites them to do business with you. Direct mail provides ‘in-the-home’ exposure and it’s in our homes where we make most of our buying decisions. DXO Communications offers a wide variety of direct mail programs that fit your budget and deliver content into the home. And we’re experts at dealing with U.S. Postal Service mailing regulations.
Get a quote and find out how we can help you by visiting our contact page.
Tags: consumers, direct mail, home, mail, usps
