DXO Communications reminds you of why staying in the mailbox is important to your business with this information from the DMA. Need help with a direct mail program? Contact DXO Communications at 716-400-6006.
Direct Mail is…
MEMORABLE According to the research firm True Impact, a study comparing paper to digital found that direct mail requires 21% less cognitive effort to process than digital media. Those that received direct mail were able to recall the brand 75% of the time vs. 44% for digital media. And unlike email, a direct mail package can stay in the home for weeks.
