DXO Communications reminds you of why staying in the mailbox is important to your business with this information from the DMA. Need help with a direct mail program? Contact DXO Communications at 716-400-6006.
Direct Mail is…
Noticed – In one week, the average American receives over 500 emails but just 26 pieces of direct mail. In order to keep up with the email volume, most people are forced to make a split second decision whether to delete, open and read their promotional email, with a top open rate of 20-30%. The average person takes 10-20 minutes to look through their mail, with the DM open rate at 80%+.
