DXO Communications reminds you of why staying in the mailbox is important to your business with this information from the DMA. Need help with a direct mail program? Contact DXO Communications at 716-400-6006.
Direct Mail is…
Welcomed – These days, we’re each consuming 8-10 hours of media per day. According to Google, only 10% of our daily media interactions are non-screen based. Print has become the quiet among the noise, a welcomed break—and now the more time we spend on screens, the more we value the time we are not. We should all be using this to our advantage by sending powerful, relevant, and timely printed media as an integral element in our marketing mix. Trish Witkowski, Foldfactory.com
In a world if increasing digital engagement, the use of Direct Mail has declined. As a result, response rates increase as mail clutter reduces. Take advantage of the declining usage to engage more and make your work stand out. Tiffany Miller, American Express
