DXO Communications reminds you of why staying in the mailbox is important to your business with this information from the DMA. Need help with a direct mail program? Contact DXO Communications at 716-400-6006.
Direct Mail is…
Tactile – According to Neuroscience research, the simple act of touching something, like direct mail, can trigger the “Endowment Effect,” subconsciously increasing the perceived value of the brand and its products in the eyes of the recipient (Sappi; The Neuroscience of Touch). You can feel a mailpiece in your hands. You can hear an envelope or tab tear open. You might even be able to
smell it … scratch-and-sniff is a compelling addition. Websites and email cannot compare to this experience.
