DXO Communications, your premier Presort Bureau an Direct Mail Lettershop wants to tell you about Propensity selects. The response rates have really been phenomenal for those who have used them.
What makes these selects so great?
- They are sophisticated models previously available only to Fortune 500 companies. The models are based on real transactional data, media behavior, surveys and more. However, the pricing is very reasonable.
- They are sooo specific. We have nearly 4,000 propensities to choose from!
Next time you have a project that needs a list, go ahead and see if there is a propensity you can use. It might surprise you how specific they are. While sourcing a list for a client recently we found “people in the market for a dishwasher or refrigerator.” As you can imagine, with so many propensities, you can now target niche buying markets and improved customer response over lists based solely on demographics.
Need to know more? Contact DXO Communications at 716-685-4395 and at dbailey@dxocom.com
Tags: demographics, fortune 500, pricing, propensity, propensity selects, usps
